Building Your Brand: A Workshop with Teri Ritter--Saturday, August 1, 10am-Noon
What is your brand? In the Old West, ranchers branded cattle so as to identify their own in a herd. Modern branding does so much more, engaging with customers to tell a compelling, cohesive story, communicate values, and build loyalty. Your personal branding is what helps your artwork stand out in a crowded market, helping customers to recognize and connect with you and your product.
In this enlightening 2 hour workshop with veteran marketing professional and artist Teri Ritter, you'll learn to identify and build your own brand, using vertical integration through packaging, booth set up, social media, and more. Teri's business degree and 23 year history as a marketing educator gives her a wealth of experience to draw from and many real-world examples to share, and her experience as a jewelry artist and photographer helps her to translate these concepts in ways that are practical and meaningful to the entrepreneurial artist.
Invest in your success and be prepared to grow as we head into next summer's show season--combine this class with Teri's "Marketing Your Brand" and "Photographing Jewelry" workshops for a comprehensive set of tools to help you succeed as a professional artist!